Fewer middlemen, as a result, means more revenue for publishers, better customer privacy, faster loading time for users, efficient delivery of ads, and less fraud for advertisers.
#BAT ENCRYPTO VERIFICATION#
The system removes the need for verification and third-party tracking entirely, instead, utilizing its in-device machine learning to serve users with relevant ads based on content-targeting. BAT wants to eliminate a vast number of intermediaries who add no value to the users, advertisers or publishers. The idea of decentralizing the digital ad ecosystem is indeed intriguing. That said, the majority of BAT’s utility is still under development.
They can also support their favorite content creators with monthly contributions through Brave Payments using its browser-integrated wallet. Furthermore, users can also monetize their attention by opting into BAT ads and receive a share of revenue (up to 70%). As a result, users can safely and anonymously surf the web. Brave is an open-source, privacy-focused web browser with a built-in ad blocker.īy blocking ads and trackers, Brave speeds up the loading time and save data charges since the unwanted content is not being downloaded (especially for mobile). Other features include analytics dashboards, ad matching algorithms, attention measurement systems and incentive programs.īAT is currently integrated into the Brave browser which was developed as the first stage of the project. The BAT concept fundamentally changes the way users, publishers and advertisers interact, thus, gaining tremendous benefits as a whole as illustrated in the diagram below. Traditionally, a digital ad involves two actors: advertisers and publishers, leaving users out of the equation. Users are compensated for viewing ads with their privacy protected. Its goal is to create a transparent and efficient digital ad market where users’ attention is tokenized and commoditized. In a nutshell, BAT is an Ethereum-powered digital advertising platform which aims to revolutionize the broken digital ad industry by eliminating middlemen, third-party tracking, and fraud.
Is BAT a good project for investment? Let’s find out. At the time of writing, the token is ranked #39 on CoinMarketCap.
Fast forward to today and there are 1 billion BAT in circulation with a market cap of over $220M. Since inception, BAT has attracted enormous interest from the crypto community and successfully raised about $35M during its token sale. Eigh also created JavaScript and co-founded Mozilla and Firefox. The BAT project was created by Brendan Eich in early 2016. But what if there is a way to surf the internet safely and anonymously, without having your data exploited? What if you could earn money by simply viewing ads? Are you keen to try? This idea has turned into reality with the Basic Attention Token (BAT) project. The idea is that the Brave Micropayments Ledger will allow advertisers, publishers and readers to enter into smart contracts to move payments between each other.īrave is exploring the use of zero-knowledge proofs for its blockchain, with the goal of providing anonymity to stakeholders in online media transactions.Privacy, security, and online identity are becoming growing concerns these days among Internet users. To track the movement of BAT, Brave uses the Brave Micropayments Ledger. Brave then serves up native ads from trusted partners, which users are rewarded in BAT for viewing. It only turns on ads if the user opts in.
#BAT ENCRYPTO FREE#
Brave is a free browser, which claims to load 3-6 times faster than competing offerings, as it only serves advertisements if users opt-in to seeing them.īrave browser users can sign up for the Brave Rewards program, which allows them to be paid in BAT for viewing ads or to send BAT to content creators whose work they want to support.īrave’s default setting is to block trackers and ads. All BAT transactions settle on Ethereum, a public blockchain that allows developers to create and deploy custom cryptocurrencies and applications.īAT operates on a web browser called Brave, developed by the team that created the token.
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